Digital Marketing Course
Netolink’s most comprehensive digital marketing course
About Digital Marketing Course
The Internet has long been a vital place for businesses and organizations alike, because of the great use of consumers and target audiences. As a result of all networks and media, every business and brand need an online presence and the solution is digital marketing.
With the help of digital marketing businesses and consumers meet and thus create transactions, through the website, social networks, search engines, internet advertising and more. All this happens when both parties enjoy it.
The world of digital marketing is very complex because it includes many components, because of the demand from our customers and throughout the Internet, we decided to establish a comprehensive course for people without knowledge or with little knowledge.
The course’s goal
The course provides knowledge in the world of digital marketing, a professional device in the field, provides professional tools, from the stage of theory to the stage of practice.
Who is eligible for the course?
The target audience of the course is entrepreneurs, self-employed, business owners, and other people interested in converting a new profession and changing careers, managers and even students.
SEO – Search Engine Optimization
SEO is the site’s optimization to search engines, in order to appear in higher rankings in unique keywords of the business or organization, as well as adapting the site to standards. In this section, you will receive a specialization in organic search engine optimization.
Background with Search Engine Optimization World.
Familiarity with search engines: Google, Bing, Yandex, Yahoo, DuckDuckGo and more.
Keywords research and competitors research.
On Page and Off Page.
Tools for professional use.
Google Trends, Bing Trends, GSC and more.
Factors and algorithms.
Standards for use in SEO.
Social Media Management
Social media networking is a very important tool for everyday use, especially for businesses and brands. Most brands use them to connect with customers, market themselves, display news and more. The specialization will help you to understand the field in depth.
Familiarity with social networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and more.
Background with social media networking world.
Understanding the algorithms and how to use them.
Creating and management of business pages.
Conducting with customers.
Facebook Live, YouTube Live, Periscope.
PPC campaign management
Online advertising is one of the ways organizations can achieve their marketing goals, whether it is search engines, the media world (including millions of sites) or social networks. Getting started will help you understand the world of online advertising.
Background with the world of Internet advertising and major uses.
Characterization and strategy-building and tactics.
Advertising on search engines, social media advertising and advertising in the media world.
Main places: Facebook Ads, Google AdWords, LinkedIn, Twitter, Bing Ads, Yandex Direct, YouTube Advertising and more.
Familiarity with GSN, GDN, Audience Network.
Tools: Display Planner, Keywords Planner, Campaign Planner
Building and defining campaigns, building ad groups, creating ads.
ReMarketing, optimization and performance improvement.
Creative, graphics, and other media.
Measurement and analysis of sites and campaigns
Creating campaigns, managing websites, managing social media and more are excellent tools in themselves. But missing another important part of the puzzle is marketing channel analysis, you need to know how to measure the actions, and how to analyze all this information for insights. Getting started will help you understand this.
Familiarity with the important tools for measurement and analysis.
Setting the tools and adapting them to marketing channels.
Data collection, measurement and understanding.
Using Google Analytics, Facebook Insights, and other tools.
Building graphs, tables and control panels.
Get insights from tools and improve performance accordingly.
The course is very comprehensive and therefore there are a few other topics that you need to know to get the full picture. This part is long and you will get an explanation and expertise the important tools.
Familiarity with the Content Management System WordPress
Familiarity with sites like Wix, Google Sites, etc.
Building Landing Pages.
Optimizing for Mobile.
Familiarity with the world of email marketing.
Familiarity with e-commerce systems.
Additional advertising tools.
Why course with Netolink?
Each course or certificate is excellent, but the purpose of the course is to put things into practice. Therefore, beyond the theoretical material in the course, we will provide you a practice.
Upon successful completion of the course, you will receive an official certificate from Netolink. You will also receive full guidance until you become a Google Certified Professional.
Through the course, you will be able to be in companies and organizations: campaign managers, digital marketing directors, social media managers, digital managers, content managers and SEOs.