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Advertising & PPC

Google Ads Auction: This is how Google determines whether and where your ad will appear

Google Ads Auction: This is how Google determines whether and where your ad will appear

Google Ads or its former name, Adwords, is Google’s advertising system by which we help businesses achieve their goals. Today, we decided to share with you a very important statistic, and it is not clear from which, Google determines who will appear in the paid search results in first place, second place and so on. …

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Facebook Advertising: Everything businesses must know about the advertising system

Facebook Advertising: Everything businesses must know about the advertising system

Facebook advertising is one of the largest online advertising channels that allow you – businesses and organizations – to reach your target audience on Facebook and may be interested in the services and products you offer them. Facebook is not only the largest social network in the world, but it is also a marketing channel …

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