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Advertising & PPC

Remarketing (or Retargeting) - what it is and why is it worthwhile for business?

Remarketing (or Retargeting) – what it is and why is it worthwhile for business?

In order to start talking about what is remarketing and why it is really worthwhile, we decided to begin to illustrate this with a very simple example that many of you probably know. Happened to you a case and say you wanted to buy any product on the Internet, for example, a product for the …

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Google Ads Auction: This is how Google determines whether and where your ad will appear

Google Ads Auction: This is how Google determines whether and where your ad will appear

Google Ads or its former name, Adwords, is Google’s advertising system by which we help businesses achieve their goals. Today, we decided to share with you a very important statistic, and it is not clear from which, Google determines who will appear in the paid search results in first place, second place and so on. …

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Google Adwords: Everything businesses need to know for Google advertising

Advertising on Google Ads: How to place ads and advertisements on Google

Google advertising is the largest Internet advertising channel in the world and it is not by chance, Google is the largest search engine in the world and can be published through its tool called: Google Adwords. According to Statcounter statistics, Google holds a global market share of about 90% and therefore Google is a very …

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Facebook Advertising: Everything businesses must know about the advertising system

Facebook Advertising: Everything businesses must know about the advertising system

Facebook advertising is one of the largest online advertising channels that allow you – businesses and organizations – to reach your target audience on Facebook and may be interested in the services and products you offer them. Facebook is not only the largest social network in the world, but it is also a marketing channel …

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The New Google AdWords Interface - Everything You Have to Know

The New Google AdWords Interface – Everything You Have to Know

Google announced the launch of the new AdWords interface for everyone earlier this month, the new interface looks good, more designed than ever and of course with new features that we will talk here. It all started in early 2016 when Google announced that it intends to rebuild the interface of its advertising system, Google …

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Search Engine Optimization or Search Engine Advertising

Search Engine Optimization or Search Engine Advertising

Organic Search Engine Optimization or Search Engine Advertising – What really better for you? What should I start? What are the main differences between them? Upon arrival choose organic Search Engine Optimization or Search Engine Advertising you should know a few important things: what is similar between them? The important differences between the two marketing …

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Online Advertising – Benefits For Your Organization

Sponsored online advertising including many benefits for your organization or business, comes to advertising on Google, Facebook advertising, advertising on YouTube or other sites on the Internet advertising. Whether you launch a new product, a new business or a new purpose, it may take this a long time to be absorbed, sponsored online advertising can …

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