Do you have jobs on your website and you want to view the job listings on Google search engine? This article is for you. This information is suitable for companies that provide listing services (jobs) and for employers who wish to view the positions in their company when searching on Google.
Background – What is Job Search?
At Google’s I/O Developer Conference in May, Google introduced a new service called Google For Jobs. This new initiative was established in order to assist job seekers and employers, together with job boards companies.
Google has made many changes and options to present a good browsing experience for job seekers through the search engine. Now Google is launching the service for all developers and publishers.
For search terms with clear intentions you can see a preview of a job posting, and once you click on the job, it will be extended and you will receive more detailed information such as:
- Extended description of the position.
- Job requirements.
- Location with a map.
- The company through which it is possible to transfer resumes.
- And more.
Google receives information through computational learning technology and allows you to view your positions when you search on Google. Among the partners with whom Google works in this project are LinkedIn, Facebook, Monster, CareerBuilder, Glassdoor and much more.
Benefits for employers and webmasters with job listings
There are a number of distinct advantages for employers, placement agencies, and website owners with content jobs.
A prominent place in search results
Your job listings are eligible to appear in the new Job Search feature on Google along with your logo, the number of reviews, ratings, and job details.
More motivated candidates
Job seekers can filter by different criteria such as position or function. This will help you get more qualified candidates for the position and look for exactly the job.
Increasing the chances of exposure and conversion
Job seekers will have a new way of communicating with your jobs and thus getting into your site.
How do you display your positions on Google?
After we understand what the service is and what the benefits are, you are probably asking how to actually display them in the search engine. The answer is accompanied by 2 steps (for developers, if you do not have a one, you can contact us):
- Mark your job listings with job posting structured data.
- Submit a sitemap or RSS / ATOM feed with a <lastmod> date for each job.
Tip: If you have more than 100,000 jobs or more than 10,000 changes per day, you can contact Google to use the High Change Rate feature.
If you already advertise your positions on LinkedIn, Monster, DirectEmployers, CareerBuilder, Glassdoor, and Facebook, they are also eligible to appear in the feature.
Google has created a number of tools to help you implement the option and to correct errors and errors.
- Validate the check using a structured data testing tool.
- Preview the registry when checking structured data.
- Tracking your Sitemap status in Search Console.
- Cumulative statistics and examples of tagging errors in Search Console.
Google also noted that in the coming weeks, you’ll see additional job listings filters in the Search Analytics report, so impressions and entrances can be tracked.