LinkedIn is the largest business to business (B2B) network in the world [and now also owned by Microsoft], LinkedIn enables you to create a company page for your business or organization. A company page is your business page that allows you to manage publications, create ads, post jobs and more. In this tutorial, we will learn how to create a LinkedIn company page and how to set it up for your needs.
A LinkedIn company page helps users discover even more about your business, organization or brand, advertise job openings in the organization, and the initial stage necessary to create ads in LinkedIn. A LinkedIn company page includes your organization’s profile picture, a subject picture, details about the organization, the business branch, and a link to your organization’s website.
With a company page you can:
- Publish publications such as: launching new products, company announcements, news from your industry and more.
- Add your current profile to your personal profile and associate your company page.
- Create additional display pages under the company page, showcase pages can be your specific products, brands, and even different departments within your organization.
- Link with other company pages like partners, etc.
Your target audience can join and follow your company page and post your publications. This can be done with the LinkedIn search engine, typing the organization’s name and entering the page.
As we said earlier, a company page helps you publish your important information such as publications, job openings and more. To create your business page, on the LinkedIn home page, on the LinkedIn menu bar click on “Work” and then “Create a Company Page” or by clicking on this link.
If you have not approved the email, LinkedIn can also send you a message to the email of your private account. Once the email has been approved, you will be redirected to a LinkedIn page.
Once you confirm and authenticate your work email, you will be taken to edit and publish the company page. It is important to note that in order to enter a company page management, you need to log in with a regular LinkedIn, with your private email and not of the company.
In this section, you need to add, change and define the details about your organization such as profile picture, website, background image and more. This section is the control and management panel. In some images, it is important to remember that a company page appears on all devices, including desktop computers, tablets, and mobile phones, so it’s important to fit images to all sizes optimally.
The organization name
The most important thing is the name of your organization or company. Keep a short name and a brand name or full company name. Try not to add a tagline that explains who you are and what you are doing because you will be able to add it in another part.
Most companies and organizations give a short name to one word of up to 3 words. For example LinkedIn, Bloomberg, Google AdWords, and so on.
A profile photo should be the logo of your organization or business. LinkedIn allows you to upload a logo that is size: 300px width on 300px height and no larger than 4Mb, type PNG or JPG.
A background image is a picture that is characteristic of you, you can add the people behind the business, an illustration of the occupation (eg business in the capital market can add a graph of shares) and more. A background image on the new business page is different from the old, so the minimum is 1192 pixels width on 220 pixels height. LinkedIn recommends optimal sizes: 1536 pixels width on 768 pixels height, type PNG or JPG.
About the company
LinkedIn requires you to fill in the part about the company and without filling out the company page will not be displayed publicly. In this section, add all important information to your target audience.
- Who are you? – Explain to your target audience who you are and what you do as on the about page on your website (if any). You can explain your activity, what services you provide, company history and more.
- Owners and other companies – you can add information about the founders of the organization, their background briefly. Also, companies related to you, for example, a subsidiary, a parent company, a group of companies and more.
- Page topic – Explain to your target audience what the page is for, it will help them understand whether to follow you or not. In addition, it will help you target a better audience. You can explain what you will post on your page, studies, vacancies, publications, announcements, news and more.
Specialty is all your areas of expertise. In this section, you can present to the target audience what areas you are experts in and deal with. For example, we’ve added the following areas to our company page: SEO, Social Network Marketing, Website Analysis, Website Development and more.
This is a separate part and makes it easier for the surfer’s eyes to understand if you can solve his or her problem and thus he will contact you regarding your products, services, and solutions.
In the address section, you can enter the address of the company, it does not have to be a meeting address between you and the customers but also an address of the headquarters of the company or organization.
LinkedIn allows you to add: Address Line 1, Address Line 2, Country, Province / Region, City, Zip Code.
Add the industry that works best for your organization. The industry is the general field in which your company is. For example, marketing and sales, accounting, automotive, computers and software, law and justice, commerce,
Type of company
Explain the type of incorporation of the company: a private company, a public company, a governmental body, a non-profit organization, a partnership, self-employed, an education institution or sole partnership.
LinkedIn allows you to add the size of your company according to the number of employees. In the menu that opens, you can choose a range of employees.
Do you have a website? (If no, contact us now) This is a great part to present your website on a company page, it will help the target audience find you online faster, and find more information about you including contact with you.
Date of establishment
Add the date of establishment, launch, publishing, etc.
LinkedIn allows you to add up to 3 related groups in LinkedIn. If you manage groups on LinkedIn, you can add a link to them.
Once you’ve finished setting up the business page, you can start publishing updates and news on a company page. To the company page you can access by clicking on the menu on the LinkedIn home page, under Me, you will see a section called Manage, where all management pages will appear. Select the page you want to manage and click on it.
In the management panel on the company page you can do several things:
- Publishing information and updates.
Publishing information and updates
In this section, you can publish all the information you want. You can post updates, post photos and captions, post external links, and even add video links like YouTube.
Publishing can consist of many topics: industry news, company updates, articles and guides, videos, events and more.
Data Analysis (Analytics)
LinkedIn allows you to manage and receive an analysis of published information, target audience, reach, followers and more. In our opinion, this is the most important part because you can understand and know whether your publications are good or not, how they were viewed, demographic information and more.
Data analysis is divided into three main topics:
Updates – with updates, you can see all your publications including the time of publication, whether it has reached everyone, how much of them are funded, exposure, clicks, interactions and more. You’ll also see information about reach, exposure, a number of comments, shares, likes, and more.
Followers – information about your followers, a number of followers, role in the organization, industry, size of organization and more. The graph about your page’s likes, and other pages similar to yours.
Views – information about your page views, how mich views, unique views, role, etc.
In this section, you’ll see all alerts for your page. Who watched the page, who commented, who liked it, and more.
That’s it about creating and setting up a company page in LinkedIn. If you want to add, comment or ask a question, respond here below and we will answer you. If you want help or help with social media marketing or internet advertising, click on the subject and leave details or contact us.