When you want to establish a presence on a social network you should ask a number of questions which is right social media for your business, because each social network is different than the other in some details. You must take into account, as you have chosen to establish a presence in more locations, your time will decrease and your expenses will increase immediately and all this because you need to maintain your presence there optimally. Of course, open an account for your business or organization in any of the networks you can leverage, but if the account is inactive, you will not benefit and the damage may be.
In this article, we emphasize two main things: what you need to ask before and which the networks answer these questions.
Goal (target) – a goal you want to achieve?
Ask yourself what purpose you want to achieve? Why do you want at all to turn to social networks? Set clear and important goals. The goal may be targeted by time, locations and ways.
Target Audience – Who is your target audience?
Your target audience is one of the most important factors when choosing the most appropriate social network for you and your business. The aim of setting up a social network account is to contact your target audience. Even if you are looking for more customers, sales, employees, suppliers, partners or other organizations – you should know where they are active mostly, or their contacts.
Because your business plan has a target audience and target market, it will be easier for you to simply copy the target audience of this and compare it to the target audience on social networks. This article also includes information about target audience on the social networks.
Competition – Who are your competitors?
Of course, we do not tell you to follow your competitors or copy what they do. Competition is important to know what your competitors are doing and where they are active, what they advertise and what the results. The lack of competition on a social network may be good for you, but be careful because this may perhaps not an appropriate social network for your organization.
As we said at the beginning of the article, all social networks are different and therefore should be adjusted correctly for each social network. For example, if you think about YouTube, Vimeo or Dailymotion – you’ll need to have video content, if you will not have video content, you can not manage your presence there. Another example is Instagram or Pinterest, you should have an image or graphic content further.
Advertising – where to advertise if necessary?
Even if you recognize when you need to advertise sponsored content, in most places you can advertise and you wish to do so, you’ll have to keep an account. Facebook, Google, LinkedIn, YouTube to require a user account for the advertising account. Twitter at this point has no difference between a business account and personal.
Facebook is the largest social network in the world. As of the end of September 2016 has 1.79 billion active users, 1.66 billion active users on mobile devices, about 85% of active users outside the United States and Canada and 1.18 billion active users per day.
Facebook is a great platform for businesses, because of the variety of segmentation options and the number of users, you can reach almost anyone who you want. Facebook proposes to create a business page where you can manage all the goals you wanted to achieve and set up a business page for the purposes of a business (or a few). Also, you can easily open an ads account and assign it to this page, so there will not be a problem for you to publish.
Unlike Facebook, Twitter is a social network that provides “what is happening now in the world”, from hot and breaking news and entertainment to sports and politics, big events to daily interest. Everything that happens in the world appears immediately on Twitter. Businesses can open an account in Twitter similar to a private account, and you can manage ongoing conversations with your target audience.
At the end of September 2016 Twitter has 317 million active users, when you are launching a product or announcing hot new is strongly recommended to post it there.
LinkedIn is a social network for professionals and influencers so that they can connect with other professionals and help all parties to be more productive and successful. People use LinkedIn to contact with influencers and also present their resumes and background. This is an excellent place where users can also search for a job. As of the end of September 2016, LinkedIn has 467 million users and 106 million monthly active users.
Businesses can set up a business page which is basically a business page, where you can post information and news as well as to recruit qualified candidates for jobs. A page can contain sub-pages each “showcase page” that can adapt to different departments in the organization. Advertisements on LinkedIn need to link to the company page.
Google+ is a social network from Google, according to Google’s latest message at the end of 2015, the social network has about 450 million monthly active users. Like other social networks, you can set up a private account and business account. A business account can also be your local business location in Google Maps, you can also manage multiple pages for local businesses, branch offices, or your brand. Unlike other networks, a business account can sign up for groups and publish there.
As of October 2016, Pinterest has over 150 million monthly active users, according to estimates more than 80% of users are women. Pinterest is a catalog of ideas in the world. And it’s a great place to post photos and infographic. You can follow other users and turn the private account to a business.
As of December 2016, Instagram has 600 million monthly active users, 70% of users are women. You can use Instagram to share photos and videos, and you can edit them using various filters. Because it is based on photos and videos, you can share experiences, post new products and releases, videos, and more. Recently, Facebook, its parent company, decided on new publications that you can tag a photo with different labels for advertising, you can also turn a private account into business.
YouTube due to its structure is a video-based social network, a subsidiary of Google, the world’s largest video network. There are more than a billion users, every day hundreds of millions of watching hours and billions of views. YouTube channel can be connected to Google + business page and it’s a great place to post a video about your business, product launch, live video, guidance on the use of products and more. In addition, you can publish a paid advertisement and increase awareness.
As you may have noticed, all social networks are different, of course, there are more other social networks less popular and similar to those listed here. You can always start the operation without an external company, but Netolink can help you a lot in social networks marketing, manage all your social media, post, photos and videos and more.