Digital Marketing Blog

Google Ads Auction: This is how Google determines whether and where your ad will appear

Google Ads Auction: This is how Google determines whether and where your ad will appear

Google Ads or its former name, Adwords, is Google’s advertising system by which we help businesses achieve their goals. Today, we decided to share with you a very important statistic, and it is not clear from which, Google determines who will appear in the paid search results in first place, second place and so on. …

Google Ads Auction: This is how Google determines whether and where your ad will appear Read More »

Launching website building plans (and landing pages)

Launching: website building plans (and landing pages)

Today, we would like to share with you two of our important announcements: one is the transition to packages in our development and design department and the other is website development packages/plans and landing pages and their prices. Today, small (and medium) businesses can not afford to invest substantial budgets to build a quality website …

Launching: website building plans (and landing pages) Read More »

Instagram TV (IGTV) - What is it and how to set up a successful video channel?

Instagram TV (IGTV) – What is it and how to set up a successful video channel?

Creators or business owners who would like to upload videos to their Instagram account could do so under various restrictions until Instagram TV (IGTV) was launched. Instagram has launched another product called Instagram TV (IGTV) to help creators, users, and businesses upload videos in a different way than before. Until now if you wanted to …

Instagram TV (IGTV) – What is it and how to set up a successful video channel? Read More »

Google Adwords: Everything businesses need to know for Google advertising

Advertising on Google Ads: How to place ads and advertisements on Google

Google advertising is the largest Internet advertising channel in the world and it is not by chance, Google is the largest search engine in the world and can be published through its tool called: Google Adwords. According to Statcounter statistics, Google holds a global market share of about 90% and therefore Google is a very …

Advertising on Google Ads: How to place ads and advertisements on Google Read More »

Facebook Advertising: Everything businesses must know about the advertising system

Facebook Advertising: Everything businesses must know about the advertising system

Facebook advertising is one of the largest online advertising channels that allow you – businesses and organizations – to reach your target audience on Facebook and may be interested in the services and products you offer them. Facebook is not only the largest social network in the world, but it is also a marketing channel …

Facebook Advertising: Everything businesses must know about the advertising system Read More »

Google Tag Manager - what it is and why you should use this tool

Google Tag Manager – what it is and why you should use this tool

Google Tag Manager is an important tool of Google Analytics family that allows you to manage tags on your website or app without having to re-edit the code. Google Tag Manager is suitable for both small and large businesses with a unique corporate version that includes support, account manager and more. For small businesses, the basic …

Google Tag Manager – what it is and why you should use this tool Read More »

LinkedIn Insight - An important tool for understanding LinkedIn users on your site

LinkedIn Insight – An important tool for understanding LinkedIn users on your site

If you are advertising on LinkedIn or want to do so in the future, you should know the tool called LinkedIn Insight Tag that can help you get an explanation of the people who enter your website and have a LinkedIn account. The tool is very similar to the Facebook Pixel tool, which allows you …

LinkedIn Insight – An important tool for understanding LinkedIn users on your site Read More »

Mobile-first indexing of Google - What does it mean and how to prepare?

Mobile-first indexing of Google – What does it mean and how to prepare?

It’s not new that more and more people are using their mobile phone for a variety of actions: listening to music, surfing the web, chatting with friends on social networks, downloading apps and more. This trend has forced businesses and other websites to adapt their content to mobile, because the way people use mobile phones …

Mobile-first indexing of Google – What does it mean and how to prepare? Read More »