These Terms of Service, together with the approved Quotation (hereinafter collectively, as applicable: the “Agreement” or the “Contract”), are intended to govern the legal and commercial relations between Netolink (hereinafter: the “Company”) and the service recipient, client, or onboarding prospect interested in the Company’s services (hereinafter: the “Client” or the “Prospect”).
These Terms are drafted in the masculine gender for convenience purposes only, but apply equally to both women and men. The headings in this Agreement are used for convenience and orientation purposes only and shall not be attributed any interpretative weight. The preamble to this Agreement forms an integral part hereof.
Definitions
In this Agreement, the following terms shall have the meanings set forth alongside them:
- “Digital Means of Contact” – Electronic mail (email), SMS text message, telephone call, website contact form, WhatsApp message, or messages transmitted via social media platforms (Facebook, Messenger, LinkedIn, Telegram, and the like).
- “The Company” – The Netolink brand and assets, as registered and lawfully operating in the State of Israel.
- “Breach” – Any act or omission by the Client contrary to the provisions of this Agreement, including (but not limited to) non-payment for the Services by the designated due date.
- “Lease of a Digital Asset” – The granting of a temporary, limited, and non-exclusive right to use a digital asset owned by the Company, without transferring the ownership rights therein, in exchange for a fixed monthly or recurring periodic payment.
- “Quotation” – A document, whether physical or digital, detailing the type of services, their scope, the required consideration, payment terms, and performance indicators (KPIs, if any), transmitted from the Company to the Prospect for the purpose of executing a transaction.
- “Business Day” / “Operating Hours” – Weekdays (Sunday through Thursday), excluding public holidays, festival eves, official national holidays, memorial days, or rest days lawfully established in the State of Israel. The Company’s operating hours are between 09:00 and 16:00 on Business Days (Israel Standard Time).
- “Prospect” or “Interested Client” – Any individual, business, or legal entity contacting the Company or conducting negotiations with it to receive a Quotation or service, who has not yet completed the official onboarding process, or whose past engagement has terminated.
- “Asset” or “Business/Digital Asset” – A website, landing page, source code, social media page or channel, mailing list, advertising account (Ads Account), analytics account, domain name, and the like.
- “Solution” or “Service” – Digital marketing services, consulting, search engine optimization (SEO), paid campaign management (PPC), website development and design, technological tool integration, or any other professional service offered by the Company to its clients as defined in the Quotation.
- “Ongoing Service” – A service provided on a fixed monthly or periodic retainer basis, which does not constitute a one-time transaction, whether limited in time or otherwise.
- “The Company’s Domain Name” – The Company’s websites at the addresses
netolink.co.iland/ornetolink.com.
1. General and Scope of Agreement
1.1. The provisions of this Agreement shall apply to any inquiry, engagement, work order, or receipt of service from the Company, and shall constitute the binding legal basis between the parties.
1.2. The Client, Prospect, or any third party is strictly prohibited from making any use of the text of these Terms of Service for their private or commercial purposes. This document is protected under copyright laws, and any infringement will result in legal proceedings.
1.3. These Terms of Service complement the general Terms of Use and Privacy Policy published on the Company’s websites and do not derogate from them. In the event of any contradiction between this document and a specific Quotation executed individually with the Client, the provisions set forth in the Quotation shall prevail.
2. Onboarding Process and Work Orders
2.1. The conversion of a Prospect into a Client requires explicit approval of the Quotation. Approval shall be executed via one of the following methods: a physical or electronic signature and stamp upon the Quotation; the direct purchase of a service/product via the clearing system on the Company’s websites; or an unequivocal digital approval of the Quotation via a Digital Means of Contact (including validation by email or within the Company’s CRM software).
2.2. Without derogating from the foregoing, a binding engagement converting an interested party into a Client may also arise by virtue of conduct or oral agreement, including: the payment of an advance deposit, partial payment for the service, or the transfer of materials and provision of access credentials to the Company’s representatives for the purpose of commencing actual work.
2.3. A Quotation transmitted by the Company shall remain valid for a period of 7 Business Days only from its date of issuance, unless otherwise specified within the body of the proposal. Past this date, the proposal expires, and the Company is not bound to the rates or discounts included therein.
2.4. For the purpose of rendering the Service, the Client undertakes to provide the Company with all technological access credentials, permissions, and required data across its digital assets, in accordance with the Company’s technical guidelines. Any delay in the delivery of access credentials or materials by the Client shall not delay the payment obligation or the counting of the retainer days.
2.5. The Company operates and provides services on Business Days and during Operating Hours only. Messages or requests delivered outside of these hours shall be deemed received at the commencement of the subsequent Business Day, and the timeframe for their execution shall begin from that juncture.
3. Consideration and Payment Terms
3.1. In consideration for the Services, the Client undertakes to pay the Company the amounts, rates, and retainers established in the approved Quotation.
3.2. Unless otherwise specified in the Quotation, billing for Ongoing Services shall be processed on the 1st day of each calendar month for the preceding month of activity. For partial periods (such as commencing activity in the middle of a month), a pro-rata calculation shall be performed based on actual working days, unless otherwise agreed in writing.
3.3. Rates based on billable hours or a defined time capacity shall be charged in full. Fractional time units shall be rounded up to the nearest whole hour (for example: work of 3 hours and 40 minutes will be calculated and billed as 4 hours of work), in accordance with the hourly rate defined in the Quotation.
3.4. In campaign management services where management fees are derived as a percentage of the advertising budget (media spend), the management fees shall be calculated based on the full budget pre-defined for that month. A reduction of the budget or its underutilization during the month due to reasons beyond the Company’s control shall not reduce the management fees, and they shall be calculated according to the full planned budget, or at least 90% thereof, unless a rigid minimum threshold is established in the Quotation.
3.5. All prices and costs presented in the Quotations are exclusive of Value Added Tax (VAT), unless explicitly stated otherwise. VAT will be added to each payment in accordance with the statutory rate applicable in the State of Israel at the time the invoice is issued.
3.6. Payment shall be made via bank transfer to the Company’s account appearing on the payment demand/transaction invoice, or via an alternative payment method pre-approved by the Company in writing (such as a credit card or payment applications). All bank fees, processing charges, or transfer costs (including local or international intermediary bank fees) shall be borne solely by the Client.
3.7. The Company’s services and its management fees do not include payments and expenses owed to third-party providers (such as: direct media budgets paid to Google/Meta, server hosting costs, purchase of plugins, fonts, images, external support services, etc.). These costs shall be paid by the Client directly to those vendors, unless explicitly agreed in the Quotation that the Company will purchase them on its behalf subject to advance payment.
4. Remedies for Non-Payment or Delay
4.1. The Client agrees and confirms that non-payment on the due date, or a delay in payment exceeding 7 days from the date established in the Quotation or invoice, constitutes a fundamental breach of the Agreement.
4.2. In the event of such a fundamental breach, the Company shall be entitled—without derogating from any other remedy available to it under applicable law—to halt, freeze, remove, hide, block, or prevent access to any service, code, deliverable, system, or digital asset managed by it or belonging to the Client, until payment is settled in full and actually cleared in the Company’s bank account.
4.3. The Company shall bear no liability for any direct, indirect, commercial, or reputational damage (including drops in search engine rankings, cessation of sales, or loss of data) incurred by the Client or any third party as a result of freezing the services or blocking the assets due to payment delinquency.
5. Termination of Service and Cancellation of Transaction
5.1. For Ongoing Services (regular monthly retainer), either party may terminate the Agreement by providing 30 days’ prior written notice to the other party. During the 30-day notice period, the Service will continue to be provided routinely, and the Client will be billed the full payment for this period.
5.2. Notwithstanding the foregoing, the Client may request the immediate cessation of services (“Waiver of Actual Service”). In such an event, the Company shall be entitled to liquidated damages in the amount of 30% of the value of the regular monthly payment that would have been payable for the 30-day prior notice period.
5.3. If a “Minimum Commitment Period” for the service was agreed upon in the Quotation, the Client is obligated to full payment for the entire minimum period, even if it decided to terminate the service during its course. In the event of cancellation during a commitment period, the Company shall be entitled to collect the full consideration remaining until the end of the period, or a rate not less than 50% thereof as liquidated damages, as established in the Quotation.
5.4. Cancellation of a Transaction Prior to Work Commencement: A Client who executed a Quotation and requested to postpone the work commencement date, and subsequently requested to cancel the transaction before the Company initiated any development or marketing actions, shall be charged a liquidated cancellation fee of 10% of the monthly transaction value or 350 ILS ~ $150, whichever is higher.
5.5. If the Client gives notice of termination of the engagement during the first month of activity, and the Quotation included a discount or an exemption from setup fees (Setup), the discounts shall be canceled and the Client shall be billed the full payment of the setup fees standard at the Company at that time, unless the Company waived this in writing.
6. Limitation of Liability and Absence of Guarantee of Results
6.1. Marketing, optimization, and development services rely upon third-party systems, algorithms, and platforms (such as Google, Meta, TikTok, and the like). The Client declares that it is aware that the Company has no control over algorithm updates, user account suspensions, policy changes, or technical malfunctions of these platforms, and the Company shall bear no liability for any damage resulting therefrom.
6.2. Absence of Guarantee of Commercial Results: The Company is committed to performing professional, skilled work in accordance with accepted industry standards, but it does not guarantee and cannot guarantee specific commercial outcomes, including (but not limited to) the volume of leads, sales metrics, financial turnover, or precise rankings on search engines.
6.3. In the event that a competent judicial instance determines that the Company was negligent and is liable for damages, the maximum aggregate liability of the Company and its representatives for any direct or indirect damage shall under no circumstances exceed the total of the last monthly consideration actually paid by the Client to the Company under that specific transaction, less direct expenses paid to vendors or for the purchase of tools and licenses.
6.4. The Company is exempt from any liability if the Client, or anyone on its behalf (including other vendors or independent software plugins), performed changes, code edits, or independently intervened in the digital assets managed by the Company without prior written approval from a Company representative.
7. Use of Information, Confidentiality, and Copyrights
7.1. The Company shall be entitled to display your name, your brand name, and a rendering of the Client’s logo or website across its digital assets (on its website, company presentations, portfolio, and social media) for marketing purposes, client list presentation, and professional portfolio demonstration, unless the Client has requested otherwise in writing and in advance.
7.2. The Company is entitled to utilize anonymous statistical data, conversion metrics, and analytics data from the Client’s assets for research, education, presenting case studies to other clients, or general publication to the public, provided that no sensitive and identifying business information (such as the names of the Client’s end customers, precise financial revenues, or internal trade secrets) is disclosed without consent.
7.3. Documentation and Recordings: For control, customer service improvement, and safeguarding the Company’s legal rights in the event of a breach of contract, some of the telephone calls, messaging exchanges, and digital meetings are automatically recorded or filmed, and the Client provides its full consent to this.
8. Governing Law and Jurisdiction
8.1. This Agreement, its interpretation, and its enforcement shall be governed solely by the laws of the State of Israel, without regard to the Client’s location of residence, nationality, or the place where the services were actually rendered.
8.2. The sole and exclusive local jurisdiction to adjudicate any dispute, lawsuit, or legal conflict between the parties arising from this Agreement shall be granted exclusively to the competent courts in the City of Ashkelon or the Southern District only.
9. Amendments and Binding Force
9.1. The Company may update, change, or amend these Terms of Service from time to time. The binding version of the terms is the most current version published on the Company’s website at the relevant time.
9.2. This Agreement also binds subsidiaries, affiliated entities, or service providers operating on behalf of the Client or in its name vis-à-vis the Company.
Last Updated: June 2026