Home » Digital Marketing Blog » Accelerated Mobile Pages (AMP) – Is it worthwhile, how to improve the browsing speed of your site, and does it improve the promotion of the site on Google?

Accelerated Mobile Pages (AMP) – Is it worthwhile, how to improve the browsing speed of your site, and does it improve the promotion of the site on Google?

If you have a website or e-commerce store, you may want to improve your user experience on the site by improving loading by Accelerated Mobile Pages (AMP) technology. This technology improves the performance of the site, especially for mobile phone users.

If you want to know what it is, whether it is worthwhile and how to do it, the article is for you.

What is AMP (Accelerated Mobile Pages)?

AMP (originally, an acronym for Accelerated Mobile Pages) is an HTML-based open source project that aims to help speed up the loading of web pages in the browser. The technology is the result of a collaboration between large technology companies and publishers, led by Google.

In fact, the main goal of the project is to make websites and web pages faster, especially for mobile phone users, in a way that the HTML code is simple and easy without the need to load large resources. This way websites can load instantly almost without delay.

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The main reason for the launch of the AMP project by Google and other companies, is the growing and expected need of users to get information very quickly. Especially if they surf through cellular internet from mobile phones.

Mobile internet is often slower than the internet at home or in the office. In addition, with the development of technology, there are more and more tools and resources that websites use, and thus they become more cluttered – this load is heavy and causes a website to slow down.

Today you can display AMP ads, AMP stories, AMP emails and other tools that are significantly faster than their full version.

AMP – How does it work?

Accelerated Mobile Pages (AMP) uses technology and protocols similar to the standard loading of pages and web pages, but with limited and minimal tools that enhance the fast user experience on your site.

AMP does not support Javascript which Which hurts the speed of the site, it reduces the CSS code, uses minimal font styles, prioritizes resources, pre-loads, and uses additional technologies to improve site speed.

In addition, the technology also uses cached memory that is on servers, such as Google’s to reduce the time it takes for content to be displayed in the user’s browser. For example, images, ads, and other media load much faster when the user moves to an accelerated mobile page.

A user can identify whether they are mobile pages (AMP) or a standard page, by a dedicated label with the symbol and logo of the project.

Advantages and disadvantages of AMP

AMP has pros and cons like almost everything else.

The main advantages:

  • Improving website speed.
  • Improving user experience.
  • Improving conversion rate.
  • Improving profitability.
  • Free (except for the implementation).

The main disadvantages:

  • Does not support many tools.
  • Requires implementation and handling of the version.
  • Requires design matching to the original site.

Who is suitable for using AMP technology?

AMP is a technology that is especially suitable for content-based websites like blogs, news sites, media sites and the like. In addition, it is now possible to run an AMP-based e-commerce site so that product pages load faster.

As a rule, if you want to improve the user experience on your site, and want to present an easy and simple version to users. So of course it is very worthwhile to make use of this technology.

Does AMP improve site ranking in Google?

Yes and no.

Officially Google does not prioritize AMP-based sites over non-technology-based sites.

However, it is important to note that sites that have AMP technology are displayed with a dedicated label in the Google search engine, they are also displayed in the image search results (if there are images on the page) with a quick slide up, and are also displayed in dedicated search engine placements.

In addition, when a user enters an accelerated mobile page (AMP), his browsing experience is better and therefore the reading time on the site, the number of pages, and the improvement in the conversion ratio – these metrics are important to the Google search engine when it prioritizes and ranks search results.

So that means that indeed AMP affects the SEO and ranking of your site in the search results.

How to add AMP to your site?

In general, it is necessary to implement AMP technology on your site by creating a dedicated version that supports this technology. You can read more information on AMP’s official website here.

For users who have WordPress sites, can download the official plugin here. However, the plugin allows support for AMP technology, but if you want to customize design, add content, analytics, ads, forms, and more details, you need to implement and customize.

You can contact us to create and adapt the technology to your site.