Call to Action – effective recommendations and examples

CTA (call to action) is an instruction that you give to your target audience in order to inspire them to take action for an immediate response that you want.

CTA helps the target audience of your business an immediate reaction and thus increase the number of conversions (if you define an immediate response as conversion). CTA can be on your website, landing page, ad or your social media pages, the instruction may be using an image, link, button, or anything else that helps to the target audience understand what they should do.

Recommendations – effective call to action

Limit by time

As we said, a call to action should stimulate motivation for action, and the motivation for action should be limited in time in order to be more efficient and influence more powerful. When it comes to the advertisements, it can help you increase your CTR (click ratio) and thereby increase the relevancy and lower the price per click. Of course the motivation for action like “Buy today a pair of shoes at 50% off” is better and preferable to “buy a pair of shoes at 50% off.”

Design

The design is very important for a call to action, good design, and color ratio makes sense to help highlight the call to action button and thus stimulate the customer’s attention. Design can be with color, size, straight or rounded corners, font size, font style, and more.

Bonus

For advertising you have to use a certain benefit, the click ratio will increase and relevance. A benefit can be anything to provoke the customer to understand that it is better for him, including a second one 50% off, 30% off in purchase a year in advance, a welcome gift to every customer and more.

Trial, Free, and without charge

Words like free can help you if it fits your image and needs of the enterprise, an experience can be a software trial for 14 days, free domain when purchasing hosting for a year and more.

Words emotion / Press

Words to evoke emotions from the audience, such a word can be as prestigious, important, highly recommended, “the product runs out of stock buy now” and so on.

Signs

Symbols and characters such as >>, !, ?, Etc. can help even more to make your target audience to click on the call to action and to understand that they can miss something.

Call to Action – Examples

Book

• Why? CTA suitable to various services helps relieve your target audience in order to book travel, vacation, or flight.
• Who is it for? This is very suitable for businesses are tourist hotels, transportation companies, airlines, travel agents, restaurants and more.
• Where to use? Advertising on search engines or social networks, your Facebook page or your website on a homepage or on the deal page.
• When to use? When you want to offer a specific benefit or a good deal.
• Example: An excellent example of this is “A skiing holiday at $50 per person. Book now”.

Buy / Purchase / Shop

• Why? Call to action “Buy now” helps your target audience to buy products such as clothing, equipment and more.
• Who is it for? This is very suitable for businesses such as stores that sell products (footwear, clothing, jewelry, etc.), retail chains, electronic products and more.
• Where to use? Advertising on search engines or social networks, social networking pages or a homepage on your e-commerce site or the product page.
• When to use? You should use this button when you offer a discount or when a new product has come.
• Example: A good example is “Got new laptops. Shop Now laptop at $ 1,999”.

Call

• Why? CTA “call” came facilitate your customers to contact you immediately by phone.
• Who is it for? For local businesses or businesses that have a good marketing department by phone.
• Where to use? Advertising on search engines and social networks, contact us page on a website or at the top, the Facebook page. You can easily create a clickable button when it is suitable for customers who surf through their mobile.
• When to use? When you prefer your customers to call you instead of entering to website or other.
• Example: “Tax returns for businesses and individuals. Call now to find out if you qualify”.

Donate

• Why? CTA “Donate” helps the audience understand that they are able to donate money.
• Who is it for? For non-profit organizations, associations, etc.
• Where to use? Sponsored advertising, social media, your website.
• When to use? Usually, once you are in need of a donation.
• Example: “Association for helping people with disabilities. Donate us from $20”.

Contact / Leave Information

• Why? Very common drive to help customers to contact you.
• Who is it for? Most of the businesses that have the possibility of a contact form.
• Where to use? Your website, social media or advertising.
• When to use? At any moment you can get clients.
• Example: “Digital Marketing for businesses and organizations – contact us today”.

Start / Try / Gain / Get

• Why? If you want your customer to try or to use your product or service and then buy it.
• Who is it for? Software companies with a product on the Internet, and more business.
• Where to use? A website, social media, advertising.
• When to use? When you give a customer a trial version or free version is limited in time. The goal is to allow him to try before purchase.
• Example: “Small business CRM software, try a free 30-day now”.

Subscribe / Sign up

• Why? A common call to action to register our mailing list for receiving and sending benefits by e-mail or by SMS.
• Who is it for? Companies that offer to mail using email or SMS.
• Where to use? Your website, social networks.
• When to use? When you want to gain subscribers for sending e-mail or SMS.
• Example: “10 most important tips for your business. Sign up”.

Drive / Go

• Why? Helps customers by a push on a button to come to your business to do more.
• Who is it for? Local businesses, shops, and more.
• Where to use? Maps, website, social networks.
• When to use? As soon as you are available to provide service to customers, it is important that it be on opening hours.
• Example: “jewelry – jewelry store, Drive/come us”.

Click / Read more / See more / Show / Learn more

• Why? To help customers to click a link to reach the target that you want.
• Who is it for? Businesses with online operations.
• Where to use? Pages or pages on your website, posts on social networks, and other sites.
• When to use? There is no limit, as long as the destination page is active.
• Example: “The guide will make an order of your business. Read more”.

View

• Why? To help audience watch your video or movie or another.
• Who is it for? Businesses that have videos or video sharing helps to understand better than an image or text.
• Where to use? Your website, your YouTube channel, social networks, advertising funded.
• When to use? When you want the client to watch the video.
• Example: “Software that can help you manage your money better business. Watch Now”.

Get

• Why? To stimulate the customer to take action to get something. CTA Get generally in addition to other CTA. Like: Buy-Get, Register-Get, Contact-Get, etc.
• Who is it for? Businesses that can within the campaign to give something to the customer after the action.
• Where to use? Sponsored advertising, social media campaigns.
• When to use? When you publish or launch a campaign and want to give the customer something.
• Example: “Get an e-book with all the secrets of big business”.

Send Message / Send Mail

• Why? To help the audience to contact you by other such as email or message.
• Who is it for? Businesses that have email and can receive messages through social networks, and they are available in this email.
• Where to use? Facebook page, Instagram, Twitter, contact us on the website.
• When to use? As soon as you are available to receive calls or messages via e-mail.
• Example: “Would like to get in touch? Send an email to Contact@example.com”.

Download / Use (Play)

• Why? To штыекгсе your customers to download or use the application or other software.
• Who is it for? Businesses that provide software to a computer or phone app.
• Where to use? A website, social networking, advertising funded.
• When to use? If your goal stimulates download/use apps.
• Example: “ROI calculator, download now free”,

Join / Register / Log In

• Why? To join or clients will register your site or anything else.
• Who is it for? Businesses that provide a system to join and log in as a user.
• Where to use? Website.
• When to use? If your goal to sign up to your site to use more advanced functions.
• Example: “Join Now to our site”.

Follow

• Why? To help customers follow your social media page.
• Who is it for? Businesses that have a business account social networks.
• Where to use? A website, social networks.
• When to use? If you have a benefit that the customer following you on the social network.
• Example: “Follow us on Facebook / Google + / Twitter”.

Other

There are other buttons such as: check, discover, find, help, search, save, etc., which can accommodate different types of businesses, we didn’t expand on them because they are unpopular. Each of them a different meaning and other campaigns.

Conclusion

As seen here, there are many instructions of a call to action for your target audience. Be sure to use the most appropriate call to action to make them the goal that you wanted. You should also figure out what stage your customer on marketing channel and adapt it to the most appropriate CTA.

It is also important to know that there is a strong call to action and a weaker call to action. A strong call to action is where the action is immediate purchase or conversion that contributes to your organization and make it to the customer, a weaker call to action is when the operation is a subscribing to the mailing list or filling the contact form.

If you have questions or comments, or even if you have to add to the article, we will be happy if you can reply response here.