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Google Data Studio – How to use for your organization

Google Data Studio lets you create visual control panels and reports with a connection to the data source such as Google Analytics.

With the Google Data Studio can:

  1. Connect to a variety of data sources.
  2. Display data via interesting, dynamic and interactive dashboards and reports.
  3. Share with others in the organization and cooperation with them.

How to use Google’s Data Studio?

Register and login

The first thing you have to do is register for the site, you should do with the link: https://datastudio.google.com and log in using your Google account. You may be required to agree to the terms to use the tool.

Navigating and Understanding

At the top middle, you can begin a new report, you can start a new blank report or choose a template made by Google.

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Below that appears the menu bar contains tabs: all reports, your reports, reports shared with you, trash. On the other side appears a search engine with which you can search for the name of the report after you accumulated many reports, this is an excellent tool for quickly search.

Under the menu bar on the left will appear tabs: reports, data sources and user settings, and below the middle of the menu you will see all the reports under that tab menu.

Connecting data sources

As we explained before, you can create a blank report or use a template. But the first thing to do is to connect to data sources, because the patterns there are only examples. Data sources are other applications such as Google Analytics (Although this Google service, but different products and are not connected to each other).

To connect to a data source you must click on the tab “Data Sources” on the left side below the menu. Then, click on the plus sign “+” on the bottom right. Now you will see on all sources of information and data that you can relate to, such as Google Analytics, Search console, Google Adwords, YouTube Analytics, and more.

Let us choose eg Google Analytics, as soon as you click on Google Analytics, you will need to confirm data import to Google Data Studio. Once you accept, you will see all your Google Analytics accounts under the same user, click on one of the accounts you will show you all the properties in the same account, click on one of the properties you will see the available views in the same property.

After you click on the view you want to see, on right side top click on Connect. Great, now you will see all your data types, at this moment you can create a report, click on the “Create Report”.

** Tip: at the stage create reports you can in one report add some data sources. For example, data in the report of Google Analytics and Google Adwords.

Creating the first report

Further to the previous step, now you can create your first report in Google Data Studio. Now you open a document as math notebook and up to it a menu where you can select types of data tables, charts, text, titles, and more.

When you click on the graph, for example, you click on math notebook and drag and create a chart. If we chose Google Analytics for example, you open a session on the Y-axis and time on the X-axis. In the window on the right, you will see two tabs: Data and design. So you can manage the data presented in the graph, and design them as you want. The same thing when selecting a different graph or even a table.

Once you have finished editing the report, click on the top left on the edit button, and now you can use your report as a user and not as an editor.

Sharing with staff

Google Data Studio allows you to share the report with a partner or in a team, and this by clicking on the sharing button next to your username. In the internal window that opens you will get two sharing options:

  1. By receiving a sharing link (like Google Drive).
  2. By entering names or emails in the field, you can set whether they can edit or only view your report.

That’s it, now you are ready, but that’s not all, we offer you also see Google’s video explains how to create the reports, though in English, but you can add captions automatically translated.