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LinkedIn Insight – An important tool for understanding LinkedIn users on your site

If you are advertising on LinkedIn or want to do so in the future, you should know the tool called LinkedIn Insight Tag that can help you get an explanation of the people who enter your website and have a LinkedIn account.

The tool is very similar to the Facebook Pixel tool, which allows you to track the activity of users on your website, whether it’s a blog, an e-commerce site or an app. You can track a number of actions such as contact, page views, leads, etc.

What is LinkedIn Insight?

LinkedIn Insight is a tag or pixel that allows you to measure the activity of users on your website, so that you can send data to the LinkedIn advertising system. You can see a demographic report about the users of your site who have a LinkedIn account. The demographic parameters that you will receive when installing the badge are сompany’s area of business, job description, position, seniority, size of company, location, country and company name.

With the tag, you can also get data about the number of page views on your site, tracking people who have taken action on your site, also called “events,” such as purchasing a product, leaving contact information, and more.

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It’s also used as a conversion tracking to help you understand which campaign or ad is driving the most conversions, so you can adjust your campaign for better results.

Finally, you can even build audiences using the tag, such as people who visited a specific page on your site, or build an audience of people who converted in the past to create a remarketing ad for them.

How to create LinkedIn Insight?

To create a LinkedIn Insight tag, you need to access the LinkedIn campaign manager. After logging in to the campaign manager, click on “Account Assets” and then select “Insight Tag”, then you will see a code to embed in the site and on the right-hand side, add the list of domains where this tag will appear.

On lines 2 and 11 you will see your badge number and this will be used by you later.

Event and conversion code

If you want to measure events or conversions on your website, you need to add an Insight tag to the “Thank You” page or by clicking a link or other ways. LinkedIn allows you to measure the following types of events:

  • Add to cart.
  • Download.
  • Install.
  • Lead.
  • Purchase.
  • Sign up.
  • Custom event.

For each conversion, you can enter a value in $.

How to embed a LinkedIn tag on your site?

Once you’ve created the LinkedIn tag and configured it properly, you need to embed the code on your website. There are several options for embedding the code on your site:

Manual embedding of the code on the site

LinkedIn code should be among the body tags on the site. I.e. <body>here should embed the code</body>, you can also paste in the head section of your site. In order to find the area of the site where you can embed the code, contact your webmaster or if it is a CMS system such as WordPress, you can make a shortcut by editing the template or using an external plugin.

Tag Manager

If you use the Google Tag Manager, you need to embed the pixel like this: Create a new Custom HTML tag > Paste the code > Choose when the tag will begin to run (when loading another page or trigger) > Publish.


If you have a site such as Wix, Shopify or any other system, you can follow Facebook’s instructions.

How to make sure that the LinkedIn tag is properly added?

To ensure that the LinkedIn tag has been properly implemented, you must add the domain for approval. To do this, go to the Insight Tag page, and on the right side, you must add your domain. WWW is not required. Once users enter your website, the tag will recognize and start running. At this point, you will see that LinkedIn has confirmed your domain.