As small businesses and at the start, you can advertise on Google to get your first customers and advertise yourself, this is what you need Google account. Google has an advertising system called Google Adwords, With this system, you can create campaigns, ads, and more.
Advertising on Google is done in two central locations. First place this search advertising and this second place display advertising. Google’s search network includes all of Google’s search sites, and other sites of Google and non-Google sites connected to Google to show ads. The Google Display Network includes more than 2 million websites, videos, and apps from AdWords ads can appear.
In search network, you can display text ads, dynamic search ads, and call-only ads. Also, you can display ads on Google Shopping and appointed ads in search partners. Google’s display ad format wider. You can post text ads, responsive, image ads, app promotion ads, video ads, shopping and call-only ads.
Before we start is very important to first know the structure of your Google AdWords account. At the top, there is your account that includes the email address, password and billing information. Under the account are all your campaigns, each campaign has a budget and settings. Every campaign has ad groups. Each ad group contains ads and keywords.
How do I create a campaign on Google?
After registering at Google you can create your first campaign. Once you click on the tab will campaigns then you +Campaign button. Once you press the button, you had the option to create multiple campaigns. You should choose the most appropriate campaign. If you are new to Google advertising, you should create a campaign Search Network with Display Network.
Now you have to set your campaign. Campaign settings you can name your campaign to choose the type unless you choose to. You will have the option to choose the type, standard or all features. In some locations, you should target your campaign in the geographic targeting of your target audience. In this part, you must target radius targeting or a specific place. Also, rule out specific locations within the target. In the part languages, Google checks the user’s chosen language for Google or the query language or the language of the page in the display.
In the part of a bid strategy, you must define your bid to ads. The bid may be: Target search page location, target CPA, target ROAS, target outranking share, maximize clicks, Enhanced CPC and, Manual CPC.
In the start, highly recommended maximum clicks with this bid are set to reach a maximum number of clicks possible within your budget. Then set a maximum CPC bid and your daily budget. Ad extensions help to understand your ad even better. You can add one of the following extensions: Location, sitelinks, call, application, review, call outs and structured snippets.
Advanced Settings: scheduling – you can schedule, start date, end date, ad scheduling. Ad rotation, you can set your ads to change every time. With a frequency cap, you can limit the number of times your ad will appear for that user, display.
Creating ad groups
Once you’re done you need set up your ad groups. Mentioned, ad groups contain keywords and ads. Next, please, to create awareness of your ad should be one of the options mentioned above.
Google lets you create through the system, text ads, responsive, and more. Ads and video and photo should design before and then choose. Each ad should be up to the maximum allowed. When the search network ads include a title, description, and link to a landing page, display it can also contain a title, description, and landing page, but also other media if you choose it.
It is highly recommended to create 2-3 ads per ad group to examine which ad shows better results and create like. Most Google ads are reviewed within one business day.
Google provides two major tools are: Keyword Planner and Display Planner. Keyword Planner, you can get ideas for ad groups and keyword search network. Using Display Planner you can locate content keywords, placements, topics and interests, and more for the Display Network.
These keywords are triggering your ad, ie as soon as the keyword into action. Keywords can also customize according to your needs and there are a number of keyword matching options:
- Broad Match – default type, your ads can appear when a user types misspellings, synonyms, related searches, and more. For example, candy for children will also be, good for a child.
- Change of Broad – appears with a + sign before the word. Include the change, variants, but not synonymous. For example, +candy +children, will also appear as a candy child.
- Phrase match – appears with a ” before and after the word. Including the searches are expressions and variants. For example: “Candy for children”, will also be included: Buy candy for children.
- Exact match – appears with the symbol [ ] before and after the word. Include the exact term search word. For example: [sweets for children], appears as sweets for children.
- Negative match – appears with the sign – before the word. The ad will not appear under the word. For example -Adults, appears as sweets for children.
Quality Score is a measure of CTR, ad relevance, and landing page experience. You can see it in the ranking scale from 1 to 10. As the ad, and landing page click-through rate increases, the quality score increases. The higher the score, the more your chance to appear higher in the results.
Ad Rank is the product of Quality Score with a bid for the keyword. The highest ad rank among all advertisers will appear in the first place and usually at a lower price.
So far the campaign and adverts creating, now begins a part no less important, is the improvement in performance. This section contains a lot of activities that we in Netolink do for you, including matching keywords, improving ad quality, ad rank, quality score, landing page, and more.