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How to connect a Facebook business page and Instagram business account?

Both Facebook and Instagram are important tools not only for individuals but also for businesses, companies, and organizations, so it is important to keep them connected. So how do you really connect Facebook Business and Business Instagram? Truth is a few simple steps and not everyone knows it.

We want to explain to you why to link the accounts and how to link Facebook and Instagram.

Why connect a Facebook business page to an Instagram business account?

Both Facebook for Business and Instagram for Business are very important tools for any business, regardless of its size or type. Those of us who work with these two accounts at the same time – it is important to keep the connection between them. In fact, linking these accounts gives you the opportunity to work more professionally and be managed in an organized manner.

If so, why should we really connect them? Here are 4 main reasons:

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  • Synchronizing contact information – When connecting Facebook and Instagram, business accounts, each business can synchronize contact details (such as phone, email, address, website, etc.). This means that every change in Facebook will affect Instagram and vice versa.
  • Responding to comments and messages – You can answer user comments to posts in the Instagram and to private messages sent to the Direct Instagram account directly from the Facebook business page.
  • Sharing content on Instagram – When posting a post on Facebook, you can make sure it is also published on Instagram immediately. Making it easier to work.
  • Sponsored advertising – Instagram advertising can be directly from an Instagram or through a Facebook advertising system. After connecting your business pages, you can advertise directly from within Facebook’s advertising system – easier and more convenient for both businesses and for us as a digital advertising company.

These 4 reasons explain why you should link your business accounts. Of course, it’s important to say that the connection is made only when the 2 accounts are for business, and not if one or both accounts are personal.

If you thought it was a “linked accounts” button found in Instagram’s application settings, then less. It is necessary only for an initial connection – but it is not about what the article is talking about.

How do I link a Facebook account to a business account?

Well.. then after we understood why we should connect them, now we will discuss how to do it. In principle, there are 2 main ways to do this.

It is important to note: You must be authorized by an administrator or editor, both on Facebook and Instagram – to link them.

1. Through a Facebook business page (computer or application)

This way is divided into 2, the first part is through the browser on the computer and the other through the mobile app.

1.1. Browser on PC:

To connect through the browser on a computer, follow these steps:

  • Click Settings at the top of the page.
  • Go to the Instagram tab.
  • Click the “Connect Account” button.
  • After that, you have to enter an Instagram account in the browser, convert a private account into a business, add contact details and more.
  • At the end of the process, in the Instagram settings on the Facebook business page, a button will appear to synchronize the contact information and need to be turned on.

Here’s how it looks:

Connect Accounts
Connect Accounts

1.2. Pages Manager app:

To link through the Page Manager app, follow these steps:

  • Click Settings at the top of the page.
  • Go to the Instagram tab.
  • Click Log In.
  • Then you need to log in to the page’s Instagram account, convert the account into a business, add contact details, and more.
  • Synchronization of contact information should be done via the Intersgream app or through a browser on the Facebook business page.

2. Through an Instagram business page (application)

To connect Instagram with Facebook via the Instagram application on your mobile phone, you should:

  • Click Edit Profile on your page.
  • In the Profile Information section, click Page.
  • Select the Facebook page and click Next.
  • To synchronize your contact information, click “Contact Options” and then select “Use this information on your Facebook page”. Then confirm this in several steps.

What else do you need to know?

This is when connecting your accounts, you can manage your comments and messages directly from the business page on Facebook (either through a browser or through a mobile app). Share posts and market yourself with advanced advertising.

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